This month, I want to highlight a critical component of our External Relations work: Marketing and Communications. This team advances the vision for Santa Clara Law and enhances the reputation of our school through written and visual content that captures the attention of prospective students, maintains strong bonds with alumni and donors, builds relationships with the legal profession and related fields, and showcases the academic contributions of our faculty. Most of Santa Clara Law’s publications, messages, social media posts, and website are the product of our Marketing & Communications team. Here I want to highlight two of our team members and their important contributions to our marketing and communications efforts. Michelle Waters and Beth Kelley Gillogly BA ’93 have each served Santa Clara Law for more than 10 years, and their work has played an instrumental role in the Law School’s success.
The art of development is more nuanced than simple fundraising. Development work forges deeper and more meaningful relationships between institutions and donors and helps to connect an institution’s priorities with an individual’s (or organization’s) philanthropic passions to produce mutually gratifying outcomes. We recently welcomed to our team a new Director of Development, Ash Farrington, whose past experience includes four years serving in SCU’s Development office. Ash’s combination of professional experience and personal commitment to SCU’s Jesuit values make her the perfect person to lead this vital effort. I am pleased to share this message from Ash below. -—Steve O’Brien, Senior Assistant Dean for External Relations
Over the next several months, as we endeavor to make our External Relations team more accessible to all of our Santa Clara Law constituents and attempt to have our work reflect the valuable feedback we receive from the broader Santa Clara Law community, we will highlight efforts being made in each part of our division to achieve these goals in the Santa Clara Law Magazine. This month, we feature some of the outstanding work being done in the area of Alumni Relations by Kendra Livingston JD ’15, our Director of External Relations.
Three months into my tenure as the new Senior Assistant Dean for External Relations for the Santa Clara University School of Law, and the Santa Clara Law difference is coming into clear view. Complemented by a team of talented colleagues, an institution steeped in the Catholic Jesuit tradition and a law school committed to preparing today’s students to be leaders in tomorrow’s ever-changing world, I am excited to start articulating the case for “Why Santa Clara Law?” As a hub of diverse scholarship and experiential learning opportunities for prospective students, a lifelong home for our alumni and a trustworthy partner within the Silicon Valley business and legal communities, Santa Clara Law is well positioned to distinguish itself from peer institutions when it harnesses the full potential of its own vibrant network of constituents. And that is where the External Relations team comes into the equation.