This month, I want to highlight a critical component of our External Relations work: Marketing and Communications. This team advances the vision for Santa Clara Law and enhances the reputation of our school through written and visual content that captures the attention of prospective students, maintains strong bonds with alumni and donors, builds relationships with the legal profession and related fields, and showcases the academic contributions of our faculty. Most of Santa Clara Law’s publications, messages, social media posts, and website are the product of our Marketing & Communications team. Here I want to highlight two of our team members and their important contributions to our marketing and communications efforts. Michelle Waters and Beth Kelley Gillogly BA ’93 have each served Santa Clara Law for more than 10 years, and their work has played an instrumental role in the Law School’s success.
Michelle Waters, web designer, oversees and implements the many design changes that have happened to the Law School’s web site over the past many years. Michelle joined our team in 2007.
In her role, Michelle works to enhance the Law School’s website as an effective marketing tool that can serve the needs of all internal and external audiences. She oversees website and digital marketing design on a daily operational level, and she serves as a resource to law school departments, including the centers and clinics, to create and design web pages and email campaigns. A key part of her work is supporting admissions recruiting efforts by keeping all admissions web content updated and by sending the monthly admissions e-news to prospective and admitted students. Michelle keeps the website updated with the accomplishments of faculty, students, and alumni, as well as other important news. She also monitors trends and best practices in web design, especially in higher education, to help make sure Santa Clara Law has an edge in recruitment.
“The best thing about my job is the people I get to work with. I love how kindness and community are highly valued at SCU,” says Michelle. “This year has been challenging with the pandemic and needing to pivot to remote work, and my colleagues have all been so considerate and generous with their time and knowledge. Also, I love learning, and though I’m not an attorney myself, I need to keep informed and have at least a rudimentary understanding of the current issues in this field. This enables me to do a better job crafting news items. I’ve learned so much about various issues from my years working at SCU, from wrongful convictions to Section 230 to challenges to the Affordable Care Act. For me, this is a really valuable perk of my job, and I feel like I’m a much better informed citizen than I was before I came to work here.”
Beth Kelley Gillogly BA ’93, marketing specialist, has worked for Santa Clara University as a writer and editor in various departments since 1997, including 16 years as editor and managing editor of Explore (published by the Ignatian Center for Jesuit Education at SCU), and five years as a writer/editor, acting editor, and associate editor of Santa Clara Magazine in the SCU Office of University Marketing and Communications. Beth began working with the Law School in 2002 as a writer, editor, project manager, and marketing specialist. In her work, Beth collaborates with the External Relations team and other members of the Law School community to create marketing plans and projects that help attract students and support fundraising campaigns, and her projects often include writing stories about our students, faculty, alumni, donors, friends, and community. Her longest running assignment has been serving as editor of Santa Clara Law Magazine (which began in 1994 under the name Et Al), which was a printed magazine mailed twice a year to alumni and friends of the law school, and was re-envisioned as this monthly electronic newsletter in January 2019. For more than 12 years, Beth has also served as the lead writer and project manager for the Santa Clara Law admissions viewbook, a key marketing piece for prospective students. Beth’s other work includes working with freelance writers, photographers, and designers; directing photo shoots; proofreading design PDFs and web text; as well as lots of writing—such as text for the website, scripts for videos, articles, profiles, brochures, postcards, press releases, headlines, photo captions, and more.
“It has been such a pleasure to be a part of the Santa Clara University community all these years,” says Beth. “I am grateful that my work enables me to meet and get to know so many members of our law school community, including students, faculty, staff, alumni, and donors. I love learning about why people choose to go to law school, what their passions are, why they love the Santa Clara Law community and choose to support it, and how they are using their legal education. I am inspired by the dedication, entrepreneurial spirit, ethics, scholarship, and service that I have seen through my work writing about our community. It is an added bonus that my work for Santa Clara Law helps me to be a more informed citizen by teaching me about the most current legal issues—and the ethical and social justice challenges that they raise. As an SCU alumnus, I am so proud of our Law School and the work we are doing to educate future lawyers.”